Current:Home > MarketsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Aspire Money Growth
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-13 18:42:54
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (83)
Related
- In ‘Nickel Boys,’ striving for a new way to see
- Wagner mercenary leader, Russian mutineer, ‘Putin’s chef': The many sides of Yevgeny Prigozhin
- Hugh Hefner’s Son Marston Hefner Calls Out Family “Double Standard” on Sexuality After Joining OnlyFans
- 'Tiger Effect' didn't produce a wave of Black pro golfers, so APGA Tour tries to do it
- Don't let hackers fool you with a 'scam
- Mar-a-Lago IT employee changed his grand jury testimony after receiving target letter in special counsel probe, court documents say
- Maine’s highest court rules against agency that withheld public records
- As hip-hop turns 50, Biggie Smalls' legacy reminds us of what the genre has survived
- $73.5M beach replenishment project starts in January at Jersey Shore
- Ohio attorney general rejects language for amendment aimed at reforming troubled political mapmaking
Ranking
- Bodycam footage shows high
- Bear attacks 7-year-old boy in his suburban New York backyard
- Big 12 college football conference preview: Oklahoma, Texas ready to ride off into sunset
- Summer School 7: Negotiating and the empathetic nibble
- North Carolina justices rule for restaurants in COVID
- Tensions high in San Francisco as city seeks reversal of ban on clearing homeless encampments
- Theodore Roosevelt presidential library taking shape in North Dakota Badlands
- Threads, the social media app from Facebook and Instagram, due on desktop in 'next few days'
Recommendation
Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
Fire renews Maui stream water rights tension in longtime conflict over sacred Hawaiian resource
16 dead, 36 injured after bus carrying Venezuelan migrants crashes in Mexico
Yankees match longest losing streak since 1982 with ninth straight setback
Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
Natalie Hudson named first Black chief justice of Minnesota Supreme Court
Messi converts PK, assists on 2 goals, leading Miami past MLS-best Cincinnati in US Open Cup semi
CBS News poll analysis: At the first Republican debate what policy goals do voters want to hear? Stopping abortions isn't a top one